Privacy Policy
Last Updated: 4 December 2025
Dried Floral Decor (“we”, “our”, “us”) respects your privacy and is committed to protecting the personal data you share with us when using our website, https://www.driedfloraldecor.com (“Site”), and related services (“Services”). This Privacy Policy explains how we collect, use, store, and protect your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our Services, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of personal data:
a) Information You Provide
Name, email address, billing and shipping address, phone number
Payment details (processed securely via third-party providers)
Account registration information, if you create an account
Communication preferences and customer service inquiries
b) Information Automatically Collected
IP address, browser type, device information, and operating system
Pages visited, time spent on the Site, and other usage data through cookies and analytics tools
c) Information from Third Parties
Social media profiles if you choose to log in or interact with our Services through social platforms
Payment processing and shipping information via authorised third-party providers
2. How We Use Your Information
We process your personal data for the following purposes:
To fulfil orders and provide Services, including shipping and payment processing
To respond to inquiries and provide customer support
To send transactional emails such as order confirmations, shipping updates, and receipts
To improve our website, products, and services based on user behaviour and feedback
To comply with legal obligations (e.g., tax or accounting requirements)
To send marketing communications if you have opted in (you may unsubscribe at any time)
3. Legal Basis for Processing
Under UK GDPR, we process your personal data based on:
Contractual necessity: To provide and fulfil your orders
Consent: For marketing communications
Legal obligation: To comply with UK law
Legitimate interests: To improve our Services and detect fraud
4. Sharing Your Information
We do not sell your personal data. We may share information with trusted third parties for the purposes outlined above:
Payment processors and banks
Delivery and courier services
IT service providers and website hosting companies
Legal and regulatory authorities as required by law
We require these third parties to process your data securely and in accordance with this Privacy Policy.
5. Cookies and Tracking
We use cookies and similar technologies to enhance your experience:
Necessary cookies: Essential for site functionality
Performance cookies: Analyse website usage and improve our Services
Marketing cookies: Deliver personalised advertising (optional; you may opt out)
You can manage cookie preferences via your browser settings or our cookie banner.
6. Data Retention
We retain your personal data only as long as necessary for:
Fulfilling your orders and providing Services
Legal, accounting, or reporting requirements
Marketing purposes (if consented)
Once no longer needed, we securely delete or anonymise your personal data.
7. Your Rights
You have the following rights under UK GDPR:
Access: Request a copy of the data we hold about you
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your personal data, subject to legal obligations
Restriction: Limit how we use your data
Portability: Receive your data in a structured, machine-readable format
Objection: Opt out of direct marketing or processing based on legitimate interests
To exercise any of these rights, contact us at hello@driedfloraldecor.com.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure.
9. International Transfers
Your personal data is primarily stored and processed within the UK. If your data is transferred outside the UK (e.g., to delivery partners or cloud providers), we ensure appropriate safeguards, including standard contractual clauses, are in place.
10. Children
Our Services are not intended for individuals under 18. We do not knowingly collect personal data from minors.
11. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the “Last Updated” date revised. Continued use of the Site constitutes acceptance of any changes.
13. Contact Us
For questions about this Privacy Policy or to exercise your rights:
Email: hello@driedfloraldecor.com
Phone: +44 (0) 843 523 5625
Address: Dried Floral Decor, 3rd Floor, 86-90 Paul Street,London EC2A 4NE